Weblogs and Service Industries

Marketing a product is quite simple. First of all, you have something physical to work with. Your customer can see it, feel it and when it comes to a physical entity, there isn’t alot of room for misunderstanding. Let’s face it, if it looks like a fish, tastes like a fish and smells like a fish, I’d put my money on it being a fish.

Marketing a service, on the other hand, can be a lot more difficult. Services very rarely have a tangible aspect as part of their core offering. Services are largely experiential and, as such, can solicit a wide range of responses. So, how do you communicate the benefits or features of your service? Even worse, how do you communicate the benefits of your service to a person you have no physical contact with?

Business blogging is a tool that allows you to throw off the restraints of factual advertising and tangibility. With a business blog, you have the ability to express all the feelings and emotions brought about by interaction with your service.

This is not to say, however, that you should disregard information on the tangible (and intangible) aspects of your service. That’s what your website is for! When a blog is created as a complement to your website, you are ensuring that every facet of your service is being covered and the true experience of your service is being communicated to your customer.