Global marketing challenges for small businesses

Earth in HandsI’m preparing an article on marketing challenges faced by small tourism businesses wanting to attract overseas visitors.

[Update: article now available here: Marketing Challenges]

It’s based on interviews with 12 tour and accommodation operators spread around the country, which have resulted in a series of common challenges and possible solutions – many of them relevant to all small businesses.

The solutions are drawn from the operators themselves and our experiences of working with small businesses in general.

Niche or small businesses marketing to a global audience face some real challenges – but also have some distinct advantages in the arena of online marketing. The article will highlight some of these, but before I publish, I’d like to invite you to contact me with your marketing experiences.

You don’t have to be in tourism. The same challenges face most small businesses and we are constantly listening and researching to find the best-fit solutions for these.

The article is currently focusing on 4 areas:

  • Alternatives to traditional, high-cost overseas marketing options
  • Building reciprocal links with other sites to attract more customers online
  • Tracking visitors to your site, how long they stay and what they do
  • Positioning your business to communicate the value of your personalised approach

The article will be published next week, with a series of blog posts relating each challenge to small business in general. So watch out for those and give me lots of feedback.

3 Responses to “Global marketing challenges for small businesses”

  1. Avatar for Bernardo Bernardo says:

    Hi Jane,

    I’m reading about web marketing and I would like to read your article. I can I know when you have publish it and when will it published?



  2. Avatar for admin admin says:

    Hi Bernardo

    The article is now published and you can access it via this link:

  3. Avatar for Bernardo Bernardo says:

    Thanks! It looks interesting!

Comments are closed.