PublicityShip Hidden Jewel Awards launched

National Awards recognise the best among small tourism businesses

It is often the small operators that are remembered by holiday makers, and yet they are the ones who struggle most for publicity.

Small tourism operators – whether they be tour, accommodation or product specialists – have the chance to win an Australia-wide publicity campaign by entering the inaugural PublicityShip Hidden Jewel Awards.

The Awards are run by national publicity company, PublicityShip, and supported by AAT Kings, Channel Nine and Australian Traveller.

A winner from each state and territory will receive a three-month publicity campaign, and the overall national winner gets a 12-month publicity campaign and a blog facility to enhance their e-marketing strategy.

Prizes are supplied by PublicityShip.

All entrants will also win attention from participating judges from AAT Kings, Channel Nine (Postcards) and Australian Traveller. The panel will be chaired by Jane Hammond Foster, former editor of Traveltalk and now manager of PublicityShip.

Australian escorted touring company, AAT Kings, incorporates small tourism attractions and boutique accommodation in its itineraries.

“We are constantly on the lookout for innovative new products that offer a top quality experience for travellers looking to get out and explore Australia,” said AAT Kings CEO, Les Cox.

By winning a publicity campaign, operators have the chance to showcase their business to a national audience.

“Australian Traveller is delighted to support any project that helps small and worthy tourism businesses to stand out from the crowd,” said editor, Greg Barton.

“Hidden Jewel is a little gem of an idea. You can be sitting on the greatest product in the world, but without an effective way to get your voice out there, you’re going to struggle every inch of the way.”

Alex Ristevski of Channel Nine travel show, Postcards, is a great supporter of small tourism ventures.

“It is a credit to PublicityShip to create a concept that encompasses our philosophy on tourism promotion,” he said.

“Every day in our travels we meet small tourism operators who work tirelessly to run their business. We certainly understand how difficult it is to ‘spread the word’ and how costly advertising campaigns can be.”

The procedure for entry is quick and simple, acknowledging the scarcity of time available to the smaller owner/operator.

Entrants simply prepare a word document answering three criteria with no more than 150 words per section and submit their entry online with a selection of images.

The closing date for entries is 31 January 2007, with winners to be announced by 15 February.

Editor’s note:
Please refer to the Awards in full as the PublicityShip Hidden Jewel Awards at first mention.

PublicityShip specialises in helping small tourism business get their story into the media, and attract and convert potential clients online through effective e-marketing.

Australian escorted touring company, AAT Kings, incorporates small tourism attractions and boutique accommodation in its itineraries and is known for supporting independent tourism businesses.

National consumer travel magazine, Australian Traveller, aims to support independent tourism businesses with editorial that doesn’t depend on advertising or hosted famils.

Channel Nine’s popular Postcards series seeks out new tourism experiences to bring to a wider audience.