OM4Tourism Hidden Jewel Awards: Prizes

Beach StarfishThe OM4Tourism Hidden Jewel Awards provide our winners with far more than a logo for your website or a certificate for your wall.

The 2008 prize packages have been created to help our winners – as relatively ‘hidden’ tourism businesses – to emerge into the limelight, attract attention and increase bookings.

Each state/territory winner receives a website (with free hosting), design package & keyword analysis

Experience and research tell us that online marketing offers huge potential for small tourism operators. So we created a new business dedicated just to online marketing for (OM4) tourism.

If you’re not sure why online marketing is so important, this article explains.

Each state/territory winner will receive an OM4Tourism website set up with your chosen domain name. Our sites have been designed for small to medium tourism businesses, with all the tools you need to attract attention online, engage your prospective customers and increase your bookings.

For example, OM4Tourism sites are blog-enabled. By blogging about your destination and travel experiences, potential visitors are more likely to find you when they are researching their next trip, and keeping your site alive in this way will keep readers coming back and help move you up the search engine rankings.

To find out more about the benefits of an OM4Tourism website, go to this link.

Included with each prize is a design package, keyword analysis, hosting & support.

Your Design
Your new site can be set up as a blog closely linked with your existing site, or you can choose to transfer your existing content across to your new site. Either way, our design package helps you to achieve the look and feel you’re after, paying attention to the overall structure of your site to make sure it is clearly navigable.

Your Keywords
Keyword analysis is the foundation of online marketing. Find out why by reading this article. Our prize-winners will receive a detailed keyword analysis report that will enable them to tailor content to capture their niche market.

Free Hosting & Support
Hosting & support includes technical support for those who choose to manage their own site. OM4 sites are self-managed, so you can choose to upload and edit content yourself, or engage our services to help you.

The national winner gets all this – and a publicity campaign

Publicity remains a vital and effective marketing strategy – especially for tourism operators, because you have great potential to get attention from the media with your experiential stories and captivating imagery.

Our national winner will get the same prize as our state winners – plus a publicity campaign with global online distribution via PR Web.

Your Campaign Plan
We will work with the winner to develop their most newsworthy story, their target audience and the media most likely to reach that audience. These might include travel industry magazines, consumer travel or lifestyle magazines, newspaper travel sections or TV travel shows.

Your Press Release
Next we allocate a journalist to interview you, advise on images and prepare your press release.

Distribution
All contacts on the media list receive the release with thumbnail images, and we follow up the top ten contacts to increase your chance of getting their attention, including handling images and arranging interviews. The release will also be distributed globally online via the PR Web news distribution service.

Media Monitoring
This alerts us to coverage of your business in the Australian media, and we pass on clippings to you as they come in. Global coverage will be monitored via Google Alerts.

Prizes are supplied by PublicityShip and OM4Tourism.