Why publicity wins

Publicity grows your business
Getting publicity for your business is a great way to grow. Good editorial content (in the form of a news/magazine article or television interview) can be far more effective in reaching new customers than advertising (and less expensive). The effectiveness of publicity compared to advertising was summarised by The Economist, and referenced an interesting Proctor and Gamble study: “In a recent internal study, P&G concluded that the return was often better from a PR campaign than from traditional forms of advertising.”

But for small businesses – who don’t have in-house PR departments, or an expensive PR agency on retainer – getting their story across can be difficult. Newsworthy events don’t happen every day, and when they do you will often be at your busiest.

This is where we can help.

The value of a journalist
Access to broadcast and print media requires communication with editors and journalists, and an understanding of what is important to them. Relevant content (taking into account timing) is critical.

In contrast to a traditional PR firm, PublicityShip uses experienced journalists to plan and write content for a specific reason. Not only do they write well, they understand how news is selected and developed. We are first and foremost a communications company, and love writing.

Get started!
The best way to get your publicity happening is to contact us and tell us your story. We’ll let you know how we can help you.