Hire your own Publicity Assistant

With no previous public relations experience, PublicityShip’s advice and support was fundamental to the success of our exhibition media coverage. From writing the press release, to step by step assistance in approaching the media, we were able to secure coverage in several high profile newspapers, magazines and radio stations. We had amazing exposure, which contributed to the huge success of our exhibition.

Thank you Glenn and Sandy, it was a pleasure working with you.

David Sharpley
Tsar Rugs & Carpets

This is your chance to have your own journalist work with you over an extended period to keep your business in the eye of the media.

One of our journalists, acting as your Publicity Assistant, begins by developing a publicity plan outlining your objectives, messages, audience and media.

They will then write and distribute the four releases over a 12-month period, leaving you free to get on with running your business. Media monitoring is in place all year round.

Each step is described here:

Publicity Plan
Your Assistant will work with you to prepare a written Publicity Plan. This includes:

  • A summary of the objectives for each press release, as they relate to the story
  • A press list of selected media publications/programmes/websites meeting your criteria, with a top-six priority list identified for each story
  • A summary of why each media channel has been selected (demographics) and why each story is relevant for their audience
  • Prioritisation of the press list, identifying the top six media channels for personal follow-up, as well as supplementary outlets for distribution only

Your Publicity Plan will be submitted to you for comment and approval before we start work on the first Press Release.

Press Release
Each of the four Press Releases is then written and distributed according to the plan, applying professional journalism skills with links for further information and contacts. If you have chosen to distribute your release online, we also optimise your release for specific keywords that are most likely to bring the attention you are looking for.

Each release will focus on the angle we have agreed with you is most likely to get you publicity. We stick to the facts, prepare the release in a logical sequence with dot points for easy reference if relevant, and provide information on background and images to make the editor’s or producer’s job as easy as possible.

This is your Press Release, so you have the chance to review the content and provide feedback. Only when you are happy with it do we begin Release Distribution.

Release Distribution
We distribute each news release and thumbnail images by email, then contact each person on the top-six priority list to make sure the release reaches them, gets their attention and is relevant for them.

We also offer more images, an invitation to your event, samples of your product, further information, alternative angles – or anything else that will help to bring your story to the top of their pile.

Our standard Release Distribution service is for six media outlets.

Optional extras include adding additional media outlets (beyond six), and a placement fee to for an Internet release distributed using PRWeb.

Media Monitoring
To track news coverage of your company, we include a Media Monitoring service. This is arranged through Media Monitors, a specialist organisation that monitors a comprehensive range of Australian media.

For each month the monitoring service operates, you receive a digest of coverage of your company in Australian newspapers, magazines, TV and radio, as well as mainstream internet media.

Publicity Assistant
$790/month for 12 months. (AUD, GST included)

If you have a question, please contact us:

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