Get More Customers with PR
If you run a business, the power of positive publicity can be put to work for you.
Get your story out to new customers and new markets using newspapers, magazines, TV, radio and the Internet – doing this benefits you because publicity boosts your bottom line.
- Publicity generates new customers for your business to increase your sales.
- Publicity creates awareness of your products by providing information about their new or unique aspects.
- Publicity builds credibility for you and your product. Editorial coverage is far more credible than advertising.
- Publicity can establish your reputation as an expert in your field when you are interviewed in the media.
Publicity helps maximise your return on marketing dollars because editorial coverage itself is free. It is also more trustworthy than advertising, and can reach a very wide audience.
How do we do it?
Hand-picked media outlets with personal follow up. We don’t blast emails to thousands of (groaning) journalists, producers and bloggers.
Instead, to create publicity opportunities for your business, we look at story angles with you and hand pick the media outlets – print, broadcast or online – that you want to be seen in.
Understanding the potential angles and the audience, we develop a news release. Our team has a background in media – writing, editing and media relations – giving us excellent real world experience of what makes a story newsworthy, and how to write for a target audience.
Then we personally distribute your news release to the hand-picked recipients, and follow them up personally.
Think about it. If you were a busy journalist, producer or blogger, how much time would you devote to mass-distributed press releases? Compare that to receiving a well thought-out news release with a story angle relevant to your readership.
That’s how we do it. And we are successful in getting coverage for an average 2 hand-picked media outlets for every press release we distribute.
Click on the green button to find out more about getting publicity.