Using video to talk to journalists and clients

For the launch of their Internet video chat service in Australia, SightSpeed used their own product to prepare a video for us to distribute to journalists along with the press release.

Now that this quality of video communication is available in Australia at an affordable price for small business, it makes sense to consider using it in your publicity and marketing campaigns too.

As well as including a videolink with your press release, there are many ways of using visual communication to engage the interest of both media and clients in a more direct and personal way.

Use video in your email campaigns, on your site, in your media pack, and in your blog, and consider uploading an experiential video onto social media sites such as YouTube.

For small businesses unable to physically reach a widespread clientele, this is an important step in online marketing.