http://www.publicityship.com.au/publicityship-blog/the-new-rules-of-marketing-and-pr/ Services and resources for small business. Fri, 14 May 2010 00:48:20 +0000 hourly 1 http://www.publicityship.com.au/publicityship-blog/the-new-rules-of-marketing-and-pr/#comment-20693 When PR doesn’t work - Publicity for small business growth Sat, 26 May 2007 08:03:03 +0000 http://www.publicityship.com.au/publicityship-blog/the-new-rules-of-marketing-and-pr/#comment-20693 [...] Some commenters also seem to think that PR is no longer important. Hmmm. Not so. We work heavily in both PR and online marketing. My observation is that the best of the online marketers know only too well the value of ‘old school’ publicity. For example, have a look the recommendations on Starting From Scratch, on Under $100 and see how many of the top SEO folk recommend getting a profile IRL (in-real-life). And if you follow the online marketing community, you will see that a focus on online as well as offline profile is seen as very important. So my take is that you need to get your message out, period. Use offline and online channnels. And that means understanding and utilising the New Rules of PR and Marketing. [...] [...] Some commenters also seem to think that PR is no longer important. Hmmm. Not so. We work heavily in both PR and online marketing. My observation is that the best of the online marketers know only too well the value of ‘old school’ publicity. For example, have a look the recommendations on Starting From Scratch, on Under $100 and see how many of the top SEO folk recommend getting a profile IRL (in-real-life). And if you follow the online marketing community, you will see that a focus on online as well as offline profile is seen as very important. So my take is that you need to get your message out, period. Use offline and online channnels. And that means understanding and utilising the New Rules of PR and Marketing. [...]

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