The magic of the long tail

Back in October I told you about our work with Paul and Jenny Geelen. There is some real magic happening on the Geelen blogsite, and I’d encourage you to have a look at David McKenna’s story in particular.

The magic of Paul and Jenny’s site lies in the content. The stories that are unfolding are absolutely fascinating. And you can understand immediately how valuable they are for people who are dealing with eye loss.

Paul and Jenny have been finding their audience through organic content. And now they have started a Google AdWords campaign outside Australia. Its a very precisely targeted campaign – they don’t need a whole lot of clicks for it to be effective.

Its the magic of the long tail at work here, and I just love it.