Revealing the Hidden Jewels of tourism

Hidden Jewel logoI’m delighted to announce the winners of the PublicityShip Hidden Jewel Awards – one of the most enjoyable tasks I’ve had so far as Managing Editor of PublicityShip!

The winners are tourism operators who remain relatively unknown and poised for growth. They all have an edge that sets them apart, offering some exciting editorial and broadcast opportunities, which means they are likely to benefit from their prize – publicity! And they have something extra – passion.

The national winner is Ningaloo Blue Charters, situated on Western Australia’s Coral Coast.

Ningaloo Blue LogoThe Ningaloo Reef is a hidden jewel in itself. Much of it within wadable or swimmable distance of shore, it harbours a huge variety of marine life. Most importantly, it is the only place in Australia where visitors can swim with a whale shark – the biggest fish in the sea – and Ningaloo Blue Charters records the most reliable sightings in the world.

But it was also Ningaloo Blue’s passion for what they do that attracted the judges.

“What swayed us towards Ningaloo Blue Charters was a dynamic and unique experience that could translate well to the television screen. That, coupled with a professional and passionate team, made Ningaloo Blue a standout entry.”

This comment from Alex Ristevski, Hidden Jewel judge and travel series producer for Channel Nine, sums up the essence of Ningaloo Blue and that extra something that is likely to get you noticed too.

The combination of professionalism and passion make for great TV – and this also applies to print media, especially when there are stunning photographic images involved.

Now to the state/territory winners:

NSW: Tribal Warrior
NT: Anangu Waai
QLD: Undara Experience
SA: Bookabee Tours Australia
TAS: Live History
VIC: Auswalk
WA: Faraway Bay – The Bush Camp

We will be running publicity campaigns for all the winners, and setting up a travel blog for Ningaloo Blue to attract more visitors to the region and the tours offered by the team.

Congratulations to the winners, and thank you once again to all our entrants. A big thanyou also to my diligent co-judges: Channel Nine‘s Alex Ristevski, Australian Traveller‘s Greg Barton and AAT Kings‘ Les Cox.

I’ll leave the final word to Greg Barton: “It was an extremely difficult – but thoroughly enjoyable – judging process, since there are so many operators out there worthy of attention. Bring on next year’s PublicityShip Hidden Jewel Awards!”

One Response to “Revealing the Hidden Jewels of tourism”

  1. Avatar for Geoff Dodd Geoff Dodd says:

    Writing from Perth I’m happy that Ningaloo Blue Charters on the Ningaloo Reef won the award as a hidden jewel of tourism. Location, location.

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