Resources to help launch your summer press release campaign

GerberaHave you thought about planning your pre- and post-Christmas press release campaigns?

Christmas lead-up is a great opportunity to create content that captures the imagination of the media at a time when they are looking for light-hearted and captivating stories. Catch your audience when they are feeling high-spirited and generous!

The post-Christmas period is notoriously slow for news, so the press will be glad of stories that fill the gaps – a great chance to jump in with a message that can be turned into a good read.

Then it’s time to kick-start your 2008 publicity plan – what’s the most important news you want to convey as the new year shifts into gear?

We’ve put together a guide – 7 Steps to Creating a Press Release Message for the Media – to inspire you to get started.

And we’ve developed a special Summer Publicity Campaign Offer. The offer is available to everyone on our new Offers List, so if you’d like to join the list, send us an email with the words “Offers List” in the subject line.

Being on the list means you’ll be the first to find out about our special offers, which will then be publicised via our blog and newsletter. It’s worth getting the heads-up because, like all good special offers, ours are always limited in some way. They will either need to be taken up by a deadline, or they will only be available to a limited number of businesses.

Once you are signed up to the list, you will receive an email asking you to confirm your subscription by clicking a link. This is a necessary step in our list management, and is there to protect you from unwanted spam. Details of our Summer Publicity Campaign Offer will be sent out to you as soon as you click to confirm.

My next post will give an entertaining example of great publicity, explaining why it works and linking it directly to our 7-step guide.