Publicity Campaign for Fly Fishing Book Hooks Big Fish
July 9th, 2008 by Jane
It has been such a pleasure to work on the campaign for Daniel Hackett’s book In Season Tasmania - A Year of Fly Fishing Highlights.
Our client H2Media have seen their new publication reviewed in Australian Traveller, The Weekend Australian, The Age and The Sydney Morning Herald. Australian Traveller also ran a feature story.
There is no doubt in my mind that the attractive photos in the book really helped in getting the coverage. I think this is particularly true when you are trying to attract the attention of magazines.
Editors have limited budgets and if your story comes with stunning photos it really puts you ahead of your competition.
Congratulations to Daniel on his successful book launch and all the best for the next fly fishing season. To find out more about fly fishing in Tasmania you can visit Riverfly.
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July 10th, 2008 at 5:51 am
Excellent point, photos ad so much not only to traditional print media, but also online resources. If you can supply a photo or some other incentive, you do have a much better chance of standing out.