By: Convincing Editors with $ in their Eyes

Convincing Editors with $ in their Eyes — Tue, 08 Jul 2008 00:11:59 +0000

[...] is no doubt publishers have their own eyes on the main game – revenue. David Welford’s recent comment reflects a thought that inevitably enters your mind when looking to maximise [...]

By: David Welford

David Welford — Mon, 07 Jul 2008 23:47:52 +0000

Tim’s marketing success is a good example of where we are trying to get to. When you have a product which the media can recognise is good for them to be talking about, they will include your story without charge. We are just about at that point having received 3 visits from TV crews and 4 articles written and published about us in the last 8 months also without charge. But we are still getting the major newspapers and magazines pestering us to pay for advertising editorials. As a unique sustainability accommodation we think we are very newsworthy.How do you convince the editors with $ signs in their eyes?

Comments on: Product marketing – how a micro business achieved local publicity worth thousands

By: Convincing Editors with $ in their Eyes

By: David Welford