Newsletters and autoresponders

We are now using Aweber to manage our monthly newsletter. In addition, we’re using it for several other tasks, such as helping manage the continuing stream of Hidden Jewel entrants, and providing more detailed educational information about publicity and blogging.

If you are blogging and offering an RSS feed, you are providing a way for your readers to register their interest and stay involved beyond their initial visit. But if you are using your blog to help run your small business, then this is only a starting point, and you should be aware of what email autoresponders are, and how they can help you provide information to readers that request it. They’re a great tool for letting your interested prospects opt in to get more detail, while leaving those who are just reading your content in peace.

If you’ve signed up for our Hidden Jewel competition, you’ve already experienced an autoresponder as a reader. If you’d like to know more, I’ve written a longer article on blogging and email autoresponders. We are part of the affiliate programme for Aweber, for reasons explained in the article.

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