Focus on images

While every small business will have its own specific requirements when it comes to publicity, there are general rules of thumb that everyone can benefit from. Here’s one I believe can’t be emphasised enough - focus on images.

A news story for print media will have two elements that capture a reader’s attention before they even start reading, the headline and the image. You can safely leave the headline to the news editor, but supply a selection of captivating, high quality images that reflect the essence of your story and you significantly increase your chance selling it to the editor.

Here are some basic tips gathered from my previous life, behind the editor’s desk:

• choose images that capture the story and captivate the readers, so step into their shoes and think about the image that would attract them instantly to your story;
• images with movement are far more compelling;
• the human face is a winner, especially if there’s eye contact between the viewer and the image;
• there should be no more than two elements for the viewer to focus on; and
• the image must be print quality, as a rule of thumb, provide sharp images to 300 dpi resolution, minimum A5 size.

Have a look at How To Get Publicity Photos in Newspapers & Magazines, And on TV, and How to Use Photos and Graphics in Your Publicity Campaign which give further advice on image content and quality.

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