Explaining the importance of the Long Tail for Small Business
February 26th, 2007 by GlennIf you’re running a small business and interested in new opportunities, you should understand the concept of the Long Tail. I recently wrote an article on The Long Tail and Small Business Blogging, and it was published in the Feb 2007 edition of Marketing Magazine.
The article explains what The Long Tail is and why it matters for small business. It then covers how a small business blog can be used to tap into new opportunities in The Long Tail. The material is covered in a lot more depth than my previous posts on the topic - hope you enjoy.
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