Blogs are personal and conversational

Blogs are websites that let you be more personal and conversational than usual. For small business, this means you can explain what you do in some detail, while building trust.

With a blog, its far easier to be more personal with your readers. Your tone can be casual and relaxed and yet still business-like. Blogs come from an identifiable author - a real person. While a website is usually faceless. Not to say you couldn’t make a standard website highly personal - you can. It just doesn’t come as naturally as it does with blogs.

A blog also helps to create a conversation. Websites can have regularly updated news sections (but they aren’t usually updated that regularly!) A blog consists of a collection of posts - a voice, talking to a reader. Comments and emails create a reply. Blogs make it easier for readers to subscribe to the content - RSS, email. And trackbacks make it possible for other bloggers to link your posts into their own blogs. Because people don’t usually buy from you on first contact, engaging in a conversation can be a great way to let people learn enough about you so that one day they’ll want to become a customer.

So that is how I describe blogs. Just websites that can be more personal and more conversational that normal. Its a better way to communicate for lots of business purposes.

Now, what do you call a blog + website? Our sites always have a combination of web pages as well as a blog component. So are they blog enabled websites? Or blogsites? Or just good websites, and you-better-explain-the-benefits-before-i-will-invest …

Always interested to hear other perspectives.

Posted in Blogging. Permalink for this post: permalink. If you are a Digg user, please  Digg this post. |  Stumble It If you use use Del.icio.us, then add us in:  Del.icio.us

What do you think?

Leave a comment! Or send a trackback from your own blog.

RSS