B2B publicity - tips from an editor

If your business provides services to other businesses, you’ll be looking at a variety of media outlets for publicity, including small business publications.

One such is Dynamic Business magazine, which targets small and medium businesses (SMEs) with guidance, resources and profiles - an excellent vehicle for promoting your services.

I interviewed Deputy Editor Rebecca Spicer about the publicity process at Dynamic Business, and asked for her advice to SMEs on how to get her attention and maximise your chance of getting editorial space in the magazine or on the website.

What came out of it for me was that businesses need to be thinking about publicity as part of their service offering. So if you can offer expert advice, comment on a current issue or provide solutions to common problems, you are more likely to get coverage than simply by talking about your services.

The emphasis needs to be on the reader and the problems they want to solve, not on your business and what you want to gain from publicity. Once they view you as a reliable source of advice, they will click on your contact details or web address to find out more.

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