Comments on: Using Web 2.0 to build your business http://www.publicityship.com.au/publicityship-blog/177/ Services and resources for small business. Wed, 19 Nov 2008 22:09:43 +0000 http://wordpress.org/?v=2.6.3 By: Penelope Trunk http://www.publicityship.com.au/publicityship-blog/177/#comment-10 Penelope Trunk Fri, 27 Oct 2006 04:49:18 +0000 http://www.publicityship.com.au/publicityship-blog/177/#comment-10 Hey, thanks for linking to me. Also, thanks for the link to Giving vs. Taking. Made me think about how building a Web 2.0 brand -- especially if it's a personal brand -- has to be about being nice. The ideas you list -- telling stories, being useful, giving -- are relationship things that I'd want with someone who I perceived as nice. When I first started blogging people told me that blogging is about community and relationships and you have to pay attention to that. Your post makes me realize that the advice is true of Web 2.0 brands in general - they're about relationships. Hey, thanks for linking to me. Also, thanks for the link to Giving vs. Taking. Made me think about how building a Web 2.0 brand — especially if it’s a personal brand — has to be about being nice. The ideas you list — telling stories, being useful, giving — are relationship things that I’d want with someone who I perceived as nice.

When I first started blogging people told me that blogging is about community and relationships and you have to pay attention to that. Your post makes me realize that the advice is true of Web 2.0 brands in general - they’re about relationships.

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