Online Marketing Client Gallery for PublicityShip

Auspen Markers

PublicityShip developed a new online marketing presence for Auspen, who sell refillable white board marker pens. The new site simplified dramatically the user experience, making it far easier to understand the the products.

The site also introduced online ordering for customers from anywhere in the world. After identifying shipping as the most complicated aspect of ordering marker pens, Auspen took PublicityShip’s suggestion and introduced a shipping-inclusive price list to make it easy for their customers.

Based on keyword research, Auspen were able to identify that US customers were searching for dry erase markers, whereas Australian customers were searching for whiteboard markers. So the site was structured to make it easy for both groups, as well as ensuring the search engines were able to find appropriate pages for the different searches that were occurring.

Website: Auspen White Board Markers

Paul and Jenny Geelen (WA)

Paul and Jenny Geelen are Ocularists – if you haven’t come across this profession before, they are responsible for manufacturing and fitting prosthetic eyes. The Geelens are highly skilled in their craft, and we have learned so much helping them develop a new blogsite. They are passionate about providing information to those people (and their family and friends) who are going through the processes involved in having a prosthetic eye fitted.

PublicityShip developed an integrated blog and website for Paul and Jenny. The blog provides perspective on the type of service Paul and Jenny provide, and is designed to interest international as well as Australian readers. The site has transformed Paul and Jenny’s business. It draws strong local traffic, leading to increased bookings from clients in their home city. It also draws global traffic from people interested in the support material on dealing with eye loss, as well as clients booking Paul and Jenny’s services. In some cases, international clients have scheduled a consultation with Paul and Jenny in Perth, and in other cases have scheduled consultations at the clinics in Indonesia, Malaysia and the Middle East.

Web traffic is now growing steadily. The site has attracted a Google Pagerank of 3 in under 9 months, and they rank strong on targeted keywords such as ‘ocularists’.

Julia has ghost-written a range of fascinating, moving and sometimes gently humorous Stories of Eye Loss and published them on the site. These stories have been collected and published as the Stories of Eye Loss eBook, available free to individuals and for sale to hospitals and surgeries.

The stories draw growing web traffic from Google, and are a regular topic of discussion with clients.

More details on how Paul and Jenny use the web to take their artificial eye business to the world can be found in a detailed case study, The Online Ocularist.

Website: Paul and Jenny Geelen Ocularists
Blog: Geelen Blog
Artificial Eyes Website: Artificial Eyes

Boshack Farm

Email marketing. Chrissy and Deryck from Boshack Farm came to PublicityShip looking for new and more effective ways to publicise their outback eco tours and their new website: www.wherethebloodyhelldoyouthink.com

We ran a planning meeting with them and decided that the best way to start would be an email campaign making use of their substantial email database.

We prepared a series of three messages, targeted at travel agents whose clients are looking for a truly Australian outback experience.

“We have now received your three completed e-mail marketing templates. I must compliment you on your presentation and how you grasped and ran with our promotion so easily.”

Deryck Brockhurst, Boshack Farm

Check out Boshack’s website for Farm Stay Perth options