Welcome to the July newsletter
This month:
Tips for Better Marketing
Using video to talk to journalists and clients
Your online newsroom: You’re not too small to have one
What’s New?
Advice for tourism operators: The Australian Experiences Industry Toolkit
How to run a publicity campaign: An interview for you to download
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Tips for Better Marketing
Using video to talk to journalists and clients
For the launch of their Internet video chat service in Australia, SightSpeed used their own product to prepare a video for us to distribute to journalists along with the press release.
Take a look by clicking here.
Now that this quality of video communication is available in Australia at an affordable price for small business, it makes sense to consider using it in your publicity and marketing campaigns too…
Click here for more.
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Your online newsroom: You’re not too small to have one
Have you ever visited a corporate website and been impressed by all the head-spinning self-praise? Something that always helps raise a profile is having a media page on the site - also known as online
newsrooms. This is the place to store:
- press releases relating to the company with links to the releases themselves and relevant images available for download
- links to media coverage achieved
- a press pack with essential information on your business for journalists, including contact details and images
There’s a much more important reason for this than just growing your head bigger. Having press releases and news about you on your website also enhances your online presence, keeps the news available over an indefinite period, and increases the chance of both journalists and potential clients finding information that
interests them…
Click here for more.
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What’s New?
Advice for tourism operators: The Australian Experiences Industry Toolkit
Tourism Australia’s latest round of research has led to a profile of the travellers most receptive to - and most likely to book - Australian travel experiences.
Described as ‘experience seekers’, what’s really interesting is Tourism Australia’s advice to tourism operators on how to communicate with them when marketing the experiences they offer.
In its recently released Australian Experiences Industry Toolkit, Tourism Australia explains that “copy should be conversational in tone …, addressing the reader directly as you would in a conversation”.
The tone “should be informal, relaxed and not too polished”.
They advise tourism operators to “share local secrets that only Australians would know”.
This is an excellent description of the kind of communication that’s going on right now online, via email, blogs and social media sites - the perfect media for direct, conversational and authentic communication with lots of opportunities to share inside knowledge, expertise and news…
Click here for more.
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How to run a publicity campaign: An interview for you to download
After running a publicity campaign for the Australian Business Coaching Club, director Greg Chapman asked me to participate in a Publicity Teleclass for club members interested in finding out how small businesses can get media attention.
Click here for a link to download and listen to the interview, which covers all aspects of running a publicity campaign, and how you, as a small business, can do it yourself.
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To find out more about how online marketing and publicity can benefit your business, call Glenn or Jane on 1800 468 416 or email us.
Best wishes
Jane Hammond Foster
PublicityShip
Phone: 1800 468 416
Web: publicityship.com.au
Email: jane@publicityship.com.au
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About PublicityShip
PublicityShip helps small business get publicity and market online. Publicity can be more effective than advertising and give an excellent return on investment. PublicityShip helps you uncover the most newsworthy aspects of your business and get your message to the right media contacts. And PublicityShip online marketers help you attract and convert potential clients online.
