Press Release
Once you know your audience, the message and the media you are looking to interest, a Press Release brings it all together into a simple one or two page message.
To develop a Press Release, our journalist interviews you to collect information about your news.
They identify an appropriate angle to take, as well as the most useful hooks that will demonstrate relevance for the journalists/editors in the press list. They will also discuss images with you. Good quality, compelling images may significantly increase the prospects of getting coverage.
The journalist then writes the release, and sends it to you for review. You are free to make suggestions/revisions prior to approving the final version.
Once the Press Release is complete, it is distributed to the target media. You may choose to do this yourself, or arrange for us to do this on your behalf.
Find out about Release Distribution services.
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