Blog Plan

A blog-enabled business website (or ‘blogsite’) is more effective with a good plan. We hold an online workshop with you that looks at your specific business requirements and develops a specific plan to address them. We can do this for an existing blog or for a new blog.

Objectives and strategy. What are the objectives of your blogsite? Acquistion of new customers? Build trust to convert more prospects? What blog strategies will you adopt to achieve your objectives? Are podcasts, photo blogs or video blogs required?

Audience. Who do you want to reach? Where are they most likely to be active on the Internet? What content providers are most likely to influence their reading habits?

Messages. What messages do you want to convey. How will these messages attract attention and drive action? What topics should your blog cover to incorporate these messages? How will you maintain an ongoing stream of content on these topics?

Keyword analysis. What keywords will you focus on? Research is required to identify the relevant keywords for your site, the search traffic and web content associated with those keywords, and relative competitiveness of each.

Site structure. What is the structure of your blogsite – what webpages will be integrated with your blog? Will your blog or a webpage be used as your home page?

Traffic development. How will you build traffic for your site? What strategies will you adopt for advertising (web and real world) and search engine rankings. How will you drive links from established blogs and websites (using trackbacks and comments)?

Traffic analysis. How will you analyse traffic to your blog, and subscribers to your feeds?

Site administration. How will your site be hosted and maintained? How will you update it, maintain regular backups and keep it secure?

Posting plan. How do you plan to post to your blog, and when will you hold editorial meetings? Who are the contributors, what are their topics and objectives, and how many posts are they committed to in the coming 3 to 6 months?

Outcome

By signing up for this service, you will benefit from thinking through your blogsite objectives and strategy in a focussed way, and laying out a clear plan for success. By working to the plan, your contributor’s posts will contribute to your overall business objectives.