Launches and Announcements
Terrastone Driveways and Poolside Surfaces
Terrastone by Limecrete offer a wide range of exposed aggregrate colours for driveways and pool side settings. Check out the range of colours and textures, designed to endure tough Australian conditions.
Goin’ Off Safaris
Coming off the back of amazing rainfalls year on year, Lunch has announced a new series of his populuar Lake Eyre Tours. What sets Goin’ Off Safaris apart from other tour options is the condensed, 3 day or 2 day itineraries, that let you see the highlights of Lake Eyre in flood.
Jennifer Burke of Alaya Hypnosis has launched a new website. Jennifer is a Clinical Hypnotherapist who applies hypnosis to losing weight, stopping smoking and clearing phobias, with weight loss her main focus.
Website: Hypnosis for Weight Loss
Moore River Holidays
Rona and Cos Chiera offer a great Moore River accommodation option at their weekender an hour north of Perth. Moore River Holidays is self-contained, complete with all the items that make your stay more comfortable. On a 40 hectare property, this beautiful holiday home can accommodate up to 14 people.
OM4 Photography Website DesignOM4 has announced a specialised offering for photographers who need a business website. The offering includes a custom design from a freelance graphic designer, and the websites are search engine friendly, flash free, and ecommerce enabled.
Website: OM4 Photography Websites
Rockpool Kikoy Sarongs
Rockpool Kikoy recently revamped its website and now delivers its high quality 100% cotton sarongs with a flat rate $5 shipping fee anywhere in Australia.
They also ship worldwide using Australia Post’s delivery service.
Rockpool Kikoy sarongs come in a range of brightly coloured designs.
Supertalent Network (NSW)
The main objective was to showcase the event on Channel Nine’s Mornings with Kerri-Anne, and thanks to the wonderful visual appeal of the children’s performance, this was achieved.
Press Release: Australian Dance Idol Challenge is back
Netopt asked PublicityShip to run the launch campaign, with two releases – one targeted at the general public and the other at a business/IT audience.
Within a few days of the launch, online articles appear in ComputerWorld and PCWorld, with ITWire picking up on the recruitment angle highlighted in our business release.
Press Release: Super-smooth Internet video-chat now available in Australia
Announcing Australia’s first ever gay cruise, NaviGAYtion, AllGayCruises hopped on board with PublicityShip to publicise this inaugural event.
As the cruise follows in the wake of Sydney’s Mardi Gras, we built a story around this popular festival and aimed for mainstream coverage.
Getting traction with mainstream media for a ‘gay’ story isn’t easy and takes perseverance and diplomacy. So we were delighted when the Sunday Age followed up on the press release asking for images, and travel industry magazine, Travel Weekly, ran a story too.
Press Release: Mardi Gras 2007 finishes in style with first ever gay cruise
Melbourne Fashion Experience (Vic)
As the fashion capital of Australia, Melbourne is the obvious choice for a tourism business targeting the high-end fashion scene.
The word is spreading about these tailored tours of the city’s exclusive designer outlets, but proprietor, April Duck, wanted to reach a wider audience. She came to PublicityShip after attending one of our workshops, and asked us to run a publicity campaign for Melbourne Fashion Experience.
We put together a Distribution Plan targeting a national fashion and travel audience, and a local clientele looking for a different experience. The news release was distributed in mid January, backed up by some stunning images from supporting designers.
In March we were delighted to see excellent coverage in both Melbourne Weekly Magazine and Shop Til You Drop. April then distributed the release to other outlets, leading to a mention in Weekends for Two magazine, and inclusion in a Discovery Channel promotion of Melbourne for the Asian market.
The articles have also prompted other organisations to contact Melbourne Fashion Experience wtih a view to promoting the business further.
We first came across PublicityShip at a workshop they were conducting for small businesses. We were very impressed with what we learned from the workshop and this prompted us to involve PublicityShip in helping us put together a publicity campaign. The press release was highly successful and led to further opportunities for us to promote Melbourne Fashion Experience. The members of the PublicityShip team have been excellent to deal with, highly responsive and very professional. We look forward to our relationship continuing for many years to come.
Director, Melbourne Fashion Experience
Website: www.melbournefe.com.au – Melbourne Fashion Experience
Press Release: Tailored tours first to offer exclusive fashion design experience
Auswalk is the Victorian winner of the PublicityShip Hidden Jewel Awards, chosen for their quality walking tours through five states, which have been developed through careful planning based on years of experience.
After a fascinating publicity planning meeting with Phil and Monica Coleman, who run Auswalk from their home in Halls Gap, we developed a story angle that we felt would be more likely to get attention than a straight travel story. We decided to target health and lifestyle publications with stats on the benefits of regular walking, presenting walking holidays as an essential part of a healthy lifestyle.
We have seen coverage in the local Ararat Advertiser and in Body + Soul, which is inserted into Sydney’s Sunday Telegraph, Melbourne’s Sunday Herald Sun, Brisbane’s Sunday Mail, Adelaide’s Sunday Mail and Perth’s Sunday Times – a total circulation of over 2.5 million readers.
Thanks for our publicity campaign. The market strategy you prepared was completely outside our experience and was a real eye-opener. It helped us to think in a different way about our walking holidays, why people might book them, and how we might reach these people.
Auswalk Walking Holidays
Website: www.auswalk.com.au – Auswalk
Press Release: Aussies encouraged to go walkabout in search of longevity
SurfWest Launch (WA)
A new surf magazine launched in WA in spring 2006. SurfWest Magazine is dedicated to West Australian surfers, not surprising given two of the world’s top 10 women surfers and two of the world’s top ten men are from WA.
Photo courtesy Ord
SurfWest engaged PublicityShip to prepare a Distribution Plan and News Release for pre-launch awareness, as well as distributing the release. The result was publication in various regional papers, which brought in an impressive number of entries to the competition and – importantly – raised awareness of the new magazine.
PublicityShip assessed our situation and provided us with options to consider. We followed their advice … anyone can write a press release, but will the press release it? … we believe in using specialists in their fields, and PublicityShip are that. We recommend PublicityShip to other businesses, and we will use their service again in the future.
Richard Stone, Director and Founder, Surfwest Magazine.
Website: www.surfwest.com.au – SurfWest Magazine
Press Release: WA surf talent targeted
Paul and Jenny Geelen (WA)
In January 2007, PublicityShip ran a press release campaign in and around Darwin to inform the general public about the Geelens’ annual visit to the state to run an eye clinic. The result was coverage in Darwin’s metro paper, Northern Territory News, and an interview for Jenny on ABC Radio. Once she’d overcome her nerves, she did the business proud!
Subsequently Paul has been featured in an interview on ABC Radio with James McLouglin
Anangu Waai! (NT)
As the PublicityShip Hidden Jewel Awards Northern Territory winner, Anangu Waai! has received a publicity campaign to raise the profile of its Central Australian tours.
Coverage has followed in the popular travel trade news site, eTravel Blackboard, industry magazine Travel Weekly, and Perth’s Sunday Times. The company’s Flying Camel Tours were also featured in Australian Traveller magazine’s 100 Great Things to Do in Australia You’ve Never Heard Of.
Website: www.ananguwaai.com.au – Anangu Waai!
Press Release: Tour company awarded for presenting the Real Australia
Bookabee Tours Australia (SA)
Bookabee Tours is the South Australian winner of the PublicityShip Hidden Jewel Awards. We immediately saw an opportunity to raise the profile of this Aboriginal operator, whose aim is to attract more bookings from Europe.
After distributing a release that highlights both the authenticity and high quality of Bookabee’s luxury indigenous tours, we have seen coverage in the highly respected travel trade online news site, eTravel Blackboard.
The release was also picked up by one of the South Australian Tourism Commission’s European managers, who plans to use it to achieve media coverage for Bookabee Tours in this high-value market segment.
Travel industry magazine, Selling Down Under, developed the content and turned it into a full feature, and The Senior magazine produced a one-page feature, recognising the desire among younger seniors for a combination of adventure and comfort.
Website: www.bookabee.com.au – Bookabee Tours
Press Release: Indigenous luxury is South Australia’s ‘hidden jewel’
Tribal Warrior (NSW)
Winner of the PublicityShip Hidden Jewel state award for New South Wales, the Tribal Warrior Association noticed a gap in the Sydney tourism market. Despite being Australia’s international gateway, there was no Sydney Harbour Aboriginal welcome.
So Tribal Warrior combined their maritime skills and cultural authority to create Sydney Harbour’s only Aboriginal cultural cruises.
PublicityShip distributed a release highlighting the unique nature of the cruises, drawing coverage in the popular online travel trade publication, eTravel Blackboard, and prompting journalist Simon Webster to take a trip on the Deerubbun, resulting in a feature in Sydney’s Sun Herald.
Website: www.tribalwarrior.org – Tribal Warrior
Press Release: Long-awaited indigenous welcome for Sydney Harbour visitors
Faraway Bay – The Bush Camp (WA)
Corporates and professionals were the target audience for the WA winner of the PublicityShip Hidden Jewel Awards. Faraway Bay’s pre-/post-conference, incentive and team-building packages were the message.
Website: www.farawaybay.com.au – Faraway Bay
Press Release: Corporates discover exclusive wilderness retreat
Undara Experience (Qld)
The judges who examined the Hidden Jewel Awards entries were delighted to discover this little-known treasure in Far North Queensland, and declared Undara Experience the state winner.
Undara takes guests to the amazing lava tubes of the Gulf Savannah and, even more amazing, shows them the nightly spectacle of bats flying out of the tubes dodging tree snakes waiting to snitch them as they fly past.
This is an experience for nature-lovers who enjoy getting off the beaten track, along with a whole range of other nocturnal creatures revealed during Undara’s Wildlife at Sunset tours.
National travel industry magazine, Travel Weekly, filed the release for a forthcoming feature on Tropical North Queensland, which appeared in October 2007.
Undara also hosts Opera in the Outback once a year, and it was this background information that won the company a spot in Australian Traveller magazine’s 100 Great Things to Do in Australia You’ve Never Heard Of.
Finally, Undara received a fantastic write-up of their Wildlife at Sunset experience in Australian Traveller.
Press Release: Award-winning wildlife encounters attract adventure travellers
Tsar Rugs (Vic)
TSAR worked with PublicityShip for the TSART exhibition of rugs, designed by Victorian Aboriginal artists. The Tsart exhibition was covered in The Age ‘If You Do One Thing’, and then picked up as a feature (‘Art in a new form’). It was covered on 7 Melbourne radio stations, and a story ran in the Toorak Advisor. In addition, Vogue picked up the story for a feature article.
With no previous public relations experience, PublicityShip’s advice and support was fundamental to the success of our exhibition media coverage. From writing the press release, to step by step assistance in approaching the media, we were able to secure coverage in several high profile newspapers, magazines and radio stations. We had amazing exposure, which contributed to the huge success of our exhibition. Thank you Glenn and Sandy, it was a pleasure working with you.
Website: TSAR Custom Carpets
Press Release: Industry-art collaboration produces Aboriginal designs as rugs
Australian Institute of Professional Photography (WA)
The WA chapter of the Australian Institute of Professional Photography engaged PublicityShip to publicise the 2006 AIPP Awards. The primary objective of the campaign was to create positive coverage for the winners of the event, with the secondary objective of publicising the exhibition.
An Exhibition Release was used, followed by a Winners Release (distributed just prior to the awards night, with embargoed details about the winners).
PublicityShip distributed both releases and received lots of interest from a range of media outlets. Following the awards night, some of the photos from the winning photographer, Ric Syme, led on p.1 of Perth’s Western Suburbs Weekly, followed by an interview.
Four pages of images (with editorial) appeared in national professional photography magazine, ProPhoto, and pictorials featuring the winner(s) appeared in Scoop, Desktop and Australian Photography.
Perth’s Post Newspapers ran Simon Westlake’s images over the front page of their “Time Out” insert, with a story on page 6 and further images. Perth lifestyle glossy, Mead Living Australia, devoted three pages to winning images from earlier years, including a wonderful Ric Syme aerial wedding photo.
World of Worlds – Soulver (NSW)
PublicityShip worked with two extraordinary young men who started their own software company while in high school. World of World’s has two award winning software products, with many thousands of customers around the world. Zac and Nick went to the US to the worldwide Apple Developers Conference, having won a sponsored trip from Apple. Zac and Nick invented Soulver, a new type of mathematics tool for students. PublicityShip developed a Distribution Plan and News Release for Soulver.
Press Release: Teenage software developers join world’s best at global conference
Clear Vision Laser Clinic (WA)
We worked with Clear Vision Laser Clinic on a publicity campaign to raise awareness of their laser eye surgery technologyâ€š the most up-to-date to come out of Silicon Valley, and now available for the first time in Perth, WA.
PublicityShip prepared a news release targeting young professionals across WA, a national health-conscious readership. The result was coverage for Clear Vision in Scoop and Perth Vita – both quality lifestyle magazines whose readership matches the target audience.
A few months later, Clear Vision became the first clinic in WA to acquire blade-free Intralase technology. PublicityShip ran a second press release campaign announcing the acquisition, this time targeting regional communities, particularly the lucrative mining sector.
Results: an interview on ABC Goldfields and a news story in the Pilbara News.